In our increasingly digital world, the need for innovative strategies to boost online presence and amplify sales has never been more critical for restaurateurs. Given that, 63% of restaurant customers agree that technology improves their guest experience, according to the US National Restaurant Association, leveraging digital platforms for business growth has become the norm rather than the exception.

In a bid to glean actionable insights into these modern business strategies, Ben Mouflard, co-founder and CEO of ChatFood (Recently acquired by Deliverect), had a heart-to-heart with Tamer Elkhayat, a celebrated entrepreneur, co-founder, and the creative force behind PINZA!, a brand that has carved out a niche for itself in the restaurant industry. Through this insightful conversation, they discussed the role of Social Media Ordering in shaping the current and future landscapes of the restaurant business.

The restaurant sector has witnessed a remarkable digital transformation, mainly due to the COVID-19 pandemic, with online food delivery revenues projected to reach $28.5 billion by 2024, according to Statista. As we navigate this “new normal,” entrepreneurs like Tamer are stepping forward to shed light on how they’ve managed to stay afloat and thrive in this challenging environment.

Social Media Ordering, in particular, has emerged as a potent tool for this industry, changing how customers engage with their favorite food joints and order meals. As an industry leader, Tamer’s experience provides valuable insights for others looking to capitalize on this digital shift.

Here’s a deep dive into the shared insights, offering valuable lessons on harnessing the power of social media for business growth, staying relevant in an ever-evolving landscape, and leveraging technology to provide unparalleled dining experiences — both offline and online.